The Science of Shopping

When you go to a retail shop, especially a chain store, everything you experience is planned from the moment you walk in.  Fortune 500 retailers have actually hired people to follow shoppers around and watch what they do.  Here’s a few things you don’t think about. — Store temperature.  Dressing Read more…

Sorry I’ve been quiet…

I spent this week sick with a cold, so my reading has been limited to absolute fluff with no redeeming qualities whatsoever.  I’m feeling a little better today, though, so I’m skimming through a couple of books I’ve read already on a subject y’all might find interesting.  Stay tuned!

Alcohol in early America

The short version: from colonial times until the mid-1800’s, white America was drunk. Really drunk.  Like, most of the time,  especially the men. But even the women and children made our modern-day party animals look like lightweights in comparison. The longer version: Rum, gin, and brandy were thought medicinal.  And Read more…

Mauve

This is the first book I’ve read specifically for this blog.  Being a milestone, I wanted it to be a good one, a perfect example of how the books I read sound dull at first but are fascinating and involve world-changing events. So I chose a book about the color Read more…

The Will to Meaning

I was just looking through my collection of quotes (I read a lot of ebooks, and highlight/annotate them like crazy) and thought I would share my favorite psychological paradigm: existential analysis.  I get to ramble about something I love, and you get to learn something most people outside of psychology Read more…